Over a 3-day discovery, we discussed business goals, competition, audience profiles, and brand essence for CIMBA. Once we compiled our notes, performed some research of our own and collaborated internally, some of our biggest findings were noting that 80% of students were coming from 20% of the colleges they were marketing to. Within those colleges, almost all were located within small-mid-sized cities.
Hatch conducted an online survey to college students to find out what students are looking for in a travel-abroad experience. The numbers helped show what was most important.
Hatch helped create a focused strategy to invigorate specific students at their most fruitful colleges to study abroad at CIMBA in the upcoming semesters with targeted messaging that resonates with the primary audience.
Hatch has been instrumental in helping our organization achieve success through Instagram ad campaigns and the creation of our microsite. Their team is knowledgeable, professional, and attentive to our needs. Hatch took the time to understand our brand and various target audience groups. Over the past months, we've seen a marked increase in website traffic and leads. Their communication is prompt and excellent, and they're always willing to go above and beyond to ensure our satisfaction!