We took ePlant through three days of discovery sessions to bring clarity to ePlant’s business, goals, brand essence and primary audiences. We then developed three overarching concepts to help ePlant decide which message and look aligned best with their vision for the company. We collaborated to bring the logo, look and message to the finish line.
We created a brand for eplant that was inspired by the organic forms in nature and the modern simplicity present within technology. The logo, look and message work together to represent eplants evolving vision to use state-of-the-art wireless sensors and data systems to process growth, biomechanics, and environment into actionable insights than improve health and performance of trees and plants.
We engaged the Hatch team to help us with branding, messaging, creative design and website development. The team has been very professional, insightful, and efficient. They are a great go-to partner.