Grand View University
Grand View came to Hatch with a challenge to grow brand awareness of their non-traditional undergraduate programs and master programs within the local area. The goal was to develop creative that would speak to both audiences but have consistency across campaigns.
Hatch developed an approachable message to resonate with non-traditional students to meet them wherever they are at in life – career-wise and lifestyle-wise to communicate that Grand View has non-traditional college classes to help these audience achieve their goals.
Hatch’s campaign included a targeted approach by serving ads via connected TV, paid social media and paid search to build awareness to the target audiences and to be at the top of the search results when they are ready to take the next steps with Grand View University.