the CHallenge

Radiant Complexions Dermatology came to Hatch with a need for a holistic marketing direction that was backed with strategy. Their patients across the state of Iowa didn’t fully understand the depth of company’s doctors and resources, and the company name speaks to cosmetic services and med spas, instead of medical dermatology. They needed change in their marketing approach to compete with and differentiate themselves within the changing competitive landscape.

Keeping You in the Clear

the SOLUTION

Our strategy began with a brand refresh, along with campaign creative, to align with RC Dermatology’s business goals with messaging to patients, future patients and referral partners. From there, our media and marketing plan helped bring the repositioned brand into the marketplace across digital, print, and broadcast media.