Media Strategy & Planning
Reaching the right audience starts with the right plan. At Hatch, we don’t just place ads – we build smart, scalable media strategies that make every impression count. Since 2013, we’ve helped brands connect with their audiences through media plans that are data-driven, insight-led, and built for measurable impact.
Whether you’re launching a new campaign or looking to optimize your media mix, our Media Strategy & Planning services help ensure that your message is delivered strategically, effectively, and at just the right moment.
What We Offer
Our approach combines audience research, media channel expertise, and creative alignment to craft strategies that move your brand forward. From traditional placements to digital activations, we help you find and reach your ideal audience with clarity and precision.
Our Media Strategy & Planning Services Include:
Media Planning & Buying
We build and execute media plans that align with your goals, balancing reach, frequency, and cost efficiency across traditional and digital platforms.
Integrated Campaign Strategy
From broadcast to banner ads, we craft comprehensive media strategies that connect channels, maximize engagement, and drive results across every touchpoint.
Channel Mix Development
We help you determine the most effective mix of media – from TV and radio to programmatic display, social, and search – to reach your audience right where they are.
Audience Research & Targeting
Using demographic, psychographic, and behavior data, we define and refine your target audience, ensuring your media spend is focused and effective.
Performance Tracking & Optimization
We continuously monitor and analyze your campaigns in real time – making data-informed optimizations to improve performance and ROI.
Media Vendor Management
From negotiating rates to managing timelines and deliverables, we handle all communication and coordination with media vendors on your behalf.
Why Media Strategy & Planning Matters
Even the best message won’t make an impact if it doesn’t reach the right people. Strategic media planning ensures your brand connects with your target audience. Not just often, but effectively.
At Hatch, we combine creative thinking with analytical rigor to build media campaigns that are as thoughtful as they are powerful. Whether you’re running a national brand campaign or a hyper-targeted local initiative, we tailor every plan to meet your goals and budget.
The Hatch Approach
1Listen
We begin with clarity – digging into your objectives, target audience, and past performance to understand what’s working and where the opportunity lies.
2Create
We craft a custom media strategy built around your goals – identifying the best channels, timelines, and budgets to achieve impact and efficiency.
3Activate
Once the plan is in place, we execute with precision – managing buys, monitoring results, and optimizing as we go to ensure every dollar works harder.
Let's Maximize Your Media Impact
With Hatch, you gain more than media buyers – you gain a strategic media partner. We bring deep insight, hands-on management, and a commitment to driving value through every placement.